Bottoms up to countdowns.
Rubbing noses with Great Whites; raising a pint to the ghosts of Joyce, Yeats and Wilde; hurtling towards the heavens atop a NASA rocket — everyone has their own idea of a thrill. There are those who would rather ditch the infinity pools, Egyptian cotton linens and five-star service of fine hotels and resorts and venture off to cut their own path through the jungle of the ordinary and mundane.
I especially enjoy designing editorial layouts on these topics. Many of the stories I design layouts for are "top 5's," "bucket lists," or "10 best" in nature. This allows me to incorporate numerals into my designs, which are effective to draw in readers — I mean who doesn't want to know what the top 5 rooftop bars or 5 most iconic cocktails are? Numbers are also an effective design element that, when used effectively, can create movement and add both positive and negative space when intermingling with dynamic visuals.
Below are a few examples of editorial design based on the above principles. The majority are countdowns or "top 5's" and "top 10's". A few are truly other-worldly experiences, not for the faint of heart or intellectually starved.
“Rubbing noses with Great Whites; raising a pint to the ghosts of Joyce, Yeats and Wilde; hurtling towards the heavens atop a NASA rocket — everyone has their own idea of a thrill.”
MY ROLE:
I WAS CREATIVE DIRECTOR & LEAD DESIGNER ON THE FOLLOWING EDITORIAL DESIGN.
“Numbers are also an effective design element that, when used effectively, can create movement and add both positive and negative space when intermingling with dynamic visuals.”
MY ROLE:
the following social media content was based on designs I created in InDesign. David Dacosta, my art director, produced and edited the video for use on The Affluent Traveler collection's facebook page.
NUMBERS IN MOTION
Above is an example of how the "top 5" editorial concept can be converted into video content for use on The Affluent Traveler Collection website (www.theaffluenttraveler.com) as well content on social media. This example is the top 5 cocktails invented at hotel bars. These videos are refreshed each month and include other topics, such as "top 5 trending destinations", "Top 5 new luxury cruise liners", "Top 5 UNESCO World Heritage Sites" and "Top 5 Landmarks in Andalusia, Spain".